About David Hueber

David Hueber, Ph.D, is the son of a former PGA professional, and grew up in the golf business starting out as a caddy, to mowing greens to being: vice president of the PGA Tour; president and CEO of the National Golf Foundation, the Ben Hogan Company, Pebble Beach, and Cosmo World Group (a privately held Japanese conglomerate of golf companies). And, if you ever had trouble hitting your long irons, you can thank David, because he invented hybrid woods.


David's comments about his book:

In the Rough: The Business Game of Golf  is filled with many stories and other insider information while I was an executive bouncing around the golf world; so, what you’ll find here is reliable stuff because I had the extraordinary opportunity to know and work with some of the most influential and memorable people during the golden age of golf.

The central characters in this book are Ben Hogan, one of five best players of all time; Deane Beman, the inventor of the modern-day PGA Tour; and, Minoru Isutani, a wealthy Japanese entrepreneur, who is probably best known for having lost $350 million on the sale of Pebble Beach. Some of the co-stars include Jack Nicklaus, Karsten Solheim, Greg Norman and Ely Callaway—all names you’ve seen etched on wood, an iron or a putter, among other places.

These pages are the sum of all the important things that happened to me from youth through middle age in the game and business of golf—mostly the business. Fortunately, I came out of it still standing, with many great stories to tell and many lessons learned about golf and life. I am honored to share them with you.

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