Book Videos (click the video link to view, or use dropdown menu on left sidebar)
Chapter 11: "Flying High on a Wing and a Prayer”
Video #1: Inside Golf
A copy of “Inside Golf,” a nationally syndicated golf show featured the National Golf Foundation in 1988. Additionally, this program presented one of the NGF’s television ads produced by PGA TOUR Entertainment to promote the need for more golf courses to meet the anticipated demand for the game. These ads were aired by the PGA TOUR as PSA’s on its golf telecasts in 1989. Credit: Courtesy of the National Golf Foundation and PGA TOUR, Inc.
Video #1: Inside Golf
A copy of “Inside Golf,” a nationally syndicated golf show featured the National Golf Foundation in 1988. Additionally, this program presented one of the NGF’s television ads produced by PGA TOUR Entertainment to promote the need for more golf courses to meet the anticipated demand for the game. These ads were aired by the PGA TOUR as PSA’s on its golf telecasts in 1989. Credit: Courtesy of the National Golf Foundation and PGA TOUR, Inc.
Chapter 13: "Hogan's Course Management”
Video #2: Ben Hogan’s Legacy
A 1990 PGA TOUR promotional video features the Ben Hogan Company and its title sponsorship of the Ben Hogan Tour. Credit: Courtesy of PGA TOUR, Inc., and the Ben Hogan Golf Equipment Company. Footage provided under license by PGA TOUR Entertainment ©2016PGA TOUR, Inc. All rights reserved.
Video #2: Ben Hogan’s Legacy
A 1990 PGA TOUR promotional video features the Ben Hogan Company and its title sponsorship of the Ben Hogan Tour. Credit: Courtesy of PGA TOUR, Inc., and the Ben Hogan Golf Equipment Company. Footage provided under license by PGA TOUR Entertainment ©2016PGA TOUR, Inc. All rights reserved.
Chapter 14: “An Unrelenting Pursuit of Excellence”
Video #3: “No one makes a golf club like we do” television campaign
This 1992 promotional video produced by PGA TOUR Entertainment showcased the playing career of Ben Hogan, the founding of the Ben Hogan Company and its sponsorship of the Ben Hogan Tour. Also that year, seven new groundbreaking ads were created by the company starring Ben Hogan. The tag line, “No one makes a golf club like we do” would prove to be the most effective ad campaign ever produced by the Ben Hogan Company. Credit: Courtesy of PGA TOUR, Inc., and the Ben Hogan Golf Equipment Company. Footage provided under license by PGA TOUR Entertainment ©2016PGA TOUR, Inc. All rights reserved.
Video #3: “No one makes a golf club like we do” television campaign
This 1992 promotional video produced by PGA TOUR Entertainment showcased the playing career of Ben Hogan, the founding of the Ben Hogan Company and its sponsorship of the Ben Hogan Tour. Also that year, seven new groundbreaking ads were created by the company starring Ben Hogan. The tag line, “No one makes a golf club like we do” would prove to be the most effective ad campaign ever produced by the Ben Hogan Company. Credit: Courtesy of PGA TOUR, Inc., and the Ben Hogan Golf Equipment Company. Footage provided under license by PGA TOUR Entertainment ©2016PGA TOUR, Inc. All rights reserved.
Chapter 23: “The Back Nine”
Video #4: The Invention of Hybrid Woods
The print advertisements for the patented hybrid woods, the Middleclubs, appeared in major golf publications such as Golf Digest, Golf, Golfweek and Golf World, as well as the Wall Street Journal. The original television infomercial was primarily run on the Golf Channel and selected golf markets after PGA TOUR golf telecast. Collectively, these print and electronic ads created the new $150 million hybrid wood product category. Credit: Mind’s Eye Golf Company.
Video #4: The Invention of Hybrid Woods
The print advertisements for the patented hybrid woods, the Middleclubs, appeared in major golf publications such as Golf Digest, Golf, Golfweek and Golf World, as well as the Wall Street Journal. The original television infomercial was primarily run on the Golf Channel and selected golf markets after PGA TOUR golf telecast. Collectively, these print and electronic ads created the new $150 million hybrid wood product category. Credit: Mind’s Eye Golf Company.
Epilogue: “Hogan’s Secret"
Video #5: Ben Hogan’s Swing Footage “Before” and “After” the Secret
Craig Hanson, a highly regarded Australian PGA professional and golf instructor, was asked to make a video analyzing Ben Hogan’s golf swing “before” and “after” he learned the “Secret.” Hanson specializes in video swing analyses of many great players, as well as in offering video analysis/ instruction for average golfers. Credit: Courtesy of Craig Hanson at www.CraigHansonGolf.com/
or https://www.youtube.com/watch?v=lASoZlvYjPA&feature=youtu.be
Video #5: Ben Hogan’s Swing Footage “Before” and “After” the Secret
Craig Hanson, a highly regarded Australian PGA professional and golf instructor, was asked to make a video analyzing Ben Hogan’s golf swing “before” and “after” he learned the “Secret.” Hanson specializes in video swing analyses of many great players, as well as in offering video analysis/ instruction for average golfers. Credit: Courtesy of Craig Hanson at www.CraigHansonGolf.com/
or https://www.youtube.com/watch?v=lASoZlvYjPA&feature=youtu.be
