FORE SALE: THE GOLF HOUSING BUST
Luxury golf communities have hit a rough patch. After years of aggressive golf course expansion, interest in golf declined just as the market for luxury homes plunged. Now, once-pricey real estate is available at below-par prices. Selling a lot for $1.
By NANCY KEATES
Debbie Bowers and her husband, tired of life in their cold Ohio town, spent eight years looking for a home near a sunny luxury golf course in a Southern state. Everything they saw was too expensive. Then this past May, they got a call: A lot was available at South Carolina's Colleton River Plantation, one of the country's premiere golf communities—for free.
Prices at luxury private golf communities are crashing, done in by rampant overdevelopment, the economic downturn and waning national interest in the sport. Nancy Keates has details on Lunch Break. Photo: Zachary A. Bennett for The Wall Street Journal.
The seller was even willing to pay the $15,000 club initiation fee and the first year of $17,000 annual membership dues at Colleton River, which includes three celebrity-designed courses (two by Jack Nicklaus, one by Pete Dye), a Stan Smith-designed tennis center and a new 6,000-square-foot fitness center. Mrs. Bowers, 55, met her husband that day at the site and signed the papers. They're now building a 3,000-square-foot house that should be finished by November.
The past two decades saw an unprecedented boom in the building of high-end golf courses linked to luxury real-estate communities. Betting that aging baby boomers would embrace golf as their pastime of choice, the National Golf Foundation set a goal of building "A Course a Day" beginning in 1988. Real-estate developers teamed up with top-name golf-course architects, building exclusive communities adjacent to courses, and requiring homeowners to pay annual club dues—sometimes even if they didn't play. Then, in a moment of spectacularly bad timing, both the golf industry and the real-estate market took a nose-dive at once.
Now, private golf communities are dealing with the fallout. Many sellers are dropping their prices radically, in some cases even paying people to take their land. Gated communities that once traded on their exclusivity are aiming to appeal to a wider swath of buyers, building family-friendly "village centers" with ice cream shops, hiking trails and bowling alleys. A few are even "repurposing" by reducing courses to nine holes from 18 and selling off the reclaimed land.
At golf communities near Bluffton, S.C., like Belfair Plantation, Colleton River Plantation and Berkeley Hall, several lots that initially sold for at least $150,000 are now on sale for $1 apiece. Investors who bought but never built on the sites are trying to unburden themselves of the thousands of dollars—typically $12,000 to $17,000—they still have to pay in annual club dues.
At the Mizner Country Club in Delray Beach, Fla., which has an Arnold Palmer golf course, a lakefront home with five bedrooms, a pool and a spa is asking $795,000. It sold for $1.6 million in 2007. A lot in Horseshoe Bay Resort, near Austin, Texas, that sold previously for $300,000, is on sale for $39,000.
In Bend, Ore., interior designer Ronda Fitton and her husband paid $500,000 for a lot at Pronghorn, a gated community with golf courses designed by Tom Fazio and Jack Nicklaus, in 2006. A similar-size lot sold for $10,000 earlier this year. Ms. Fitton is hopeful values will go up but she says the lot is "worth nothing now. It's a real bummer." (Lot prices exclude membership fees.) Lots at Rams Hill in Borrego Springs, Calif. are also selling for about $10,000, compared with $100,000 at the peak.
The housing downturn is partly responsible. But the crash in value has been exacerbated by a development binge that resulted in too many courses just as the sport of golf began to fade in popularity.
From 1990 to 2003, some 3,000 new courses were built in the U.S., swelling the total number of courses nationally by 19% and costing about $20 billion, according to the National Golf Foundation.
Many of these new courses were inextricably linked to the luxury-real-estate market. About 40% of the courses built during the 1990s were tied to real-estate communities—a shift from the previous decades, when that number was closer to 18% and the vast majority of golf courses didn't have people living on them. The golf courses were the lure to get people to buy houses: The bigger the name of the architect who designed them, the greater the prestige and the more expensive the real estate.
Soon after, however, the sport started to lose its allure. The percentage of the overall population in the U.S. that plays golf is down over the past 10 years, from 11.1% in 2000 to 9.2% in 2010, according to the National Golf Foundation.
Last year the number of rounds played in the U.S. dropped to 463 million from 518 million in 2000. The number of golfers fell to 25.7 million in 2011 from 28.8 million in 2000. A net of more than 350 golf courses have been closed since 2005. In 2011, more than 150 courses closed, outpacing the 19 courses that debuted last year.
Compounding the problem: Real-estate developers didn't think about the viability of the golf courses themselves, says Art West, founder of Golf Course Advisors, a golf-course consulting company. Many of these courses designed by brand-name golf-course architects were championship-level, too difficult for the average player. They took a long time to play and cost millions a year to maintain, pushing up annual dues.
"It was a perfect storm," says David Hueber, former president and CEO of the National Golf Foundation, who wrote a paper called " 'Code Blue' for U.S. Golf Course Real Estate Development" stemming from research for his Ph.D. in real-estate development at Clemson University.
Across the country, about 2,000 of the 16,000 golf courses are "financially distressed," according to the National Golf Foundation. Mr. Hueber estimates that 4,000 to 5,000 golf courses will be in financial danger if they don't change their model.
Membership fees for many clubs have tumbled. The initiation fee at Old Palm Golf Club in Palm Beach Gardens, Fla., which was as high as $250,000 in 2007, is now down to $175,000, while the fee at Tiburon Golf Club in Naples, Fla., is now at $50,000, compared with $145,000 at its peak.
In some parts of the country, the premium that home buyers are willing to pay for a house on a golf course versus a house that isn't on a course has dropped to about 25%, from 50% in 2007, says Doug Schwartz, who runs the sales, marketing and homebuilding operations for WCI Communities, in Bonita Springs, Fla., which currently owns four golf communities. Lisa Treu, an agent with the Treu Group in Palm Beach County, says homes on golf courses in Southeast Florida could at one time command a 25% premium over non-golf-course homes; that premium has now dropped to about 10%, she says. (Some areas are still strong, like Palm Springs, Calif., where agents say the premiums are as much as 35%).
"There are a lot of people who would like to get out of here because of the economy," says Don Davis, who with his wife bought a house in South Carolina's Colleton River for $970,000 in 2001. The couple, who have loved living in the community but want to move back to Atlanta to be closer to their grandchildren, say it doesn't make financial sense to move without selling their house because they'd still have to pay the community's annual membership dues of some $17,000. Their house, listed at $775,000, hasn't had any offers in its six months on the market.
Real-estate agent Dick Datz of Carolina Realty Group says Belfair and Colleton River are offering agents a $5,000 bonus when they sell a $1 lot; otherwise the commission would be pennies. Rob Norton, president of the Colleton River Plantation Board, says houses in the community are selling and there's lots of new construction. It's mostly the people who bought the land as an investment who are having a hard time, he says.
Some developers are recasting their golf communities to appeal to a broader swath of home buyers, including more families and young people. One example: Tuscany Reserve, a 450-plus-acre private golf community in Naples, Fla., which had about $200 million invested in its infrastructure, including a golf course designed by Pete Dye and Greg Norman, before it went bankrupt. Florida developer Syd Kitson recently bought the community for $30 million and changed the name to Talis Park, which he thought sounded more youthful. Instead of building a clubhouse as planned, Mr. Kitson, will build a "village center" with a cafe, a spa and walking paths. Homes are now expected to be in the $700,000-to-$2 million range instead of up to $6 million, as originally intended.
"The model of a country club in its current form is gone forever," says Mr. Kitson.
After seeing sharp decreases in its sale prices, Pronghorn, the gated community in Bend, Ore., opened its gates, launching a 48-suite lodge in 2010 and inviting the public to use one of its two golf courses. The Resort Group, a resort operator based in Honolulu, Hawaii, took over in February and announced it will bring in Auberge Resorts to manage the property, turning it into a five-star resort with a spa, three restaurants, two pools, tennis courts and a kids club.
The Cliffs—a group of eight residential developments spread among 20,000 acres between Greenville, S.C., and Asheville, N.C., with golf courses designed by Jack Nicklaus and Tom Fazio—filed for U.S. Bankruptcy Court protection in February, with estimated liabilities between $100 million and $500 million. A planned golf course for the Cliffs, designed by Tiger Woods, hasn't been started. According to a 2007 news release, the Cliffs sold 40 lots in the $500,000 price range, and lots at that time couldn't be purchased below $200,000. Earlier this year a lot sold in one high-end community for less than $10,000, according to real-estate agent Justin Winter.
Owners at the Cliffs, who tried to bail it out earlier by putting up $64 million to keep the club operating, say they are optimistic and are in the midst of a reorganization with Carlile Group, a diversified company based in Marshall, Texas. Carlile is working with two other groups.
Owners say the revamped club will have more options for membership. The initiation fee, which was $150,000, is now $50,000. "We are working diligently to find and deliver the best solution for all members and property owners at the Cliffs," Steve Carlile of Carlile Group says in a statement.
Golf-course architect Bobby Weed of Bobby Weed Golf Design has been helping residential golf communities over the past few years "repurpose"—by compressing the properties. He is currently working on several proposals to shrink 18-hole courses to nine holes. At the Deltona Club in Deltona, Fla., he helped reduce the amount of land used by the clubhouse and the golf course to create a separate, 17-acre parcel for development.
The steep decline in prices is a boon for potential buyers, of course. "Now I'm getting worried I'm going to miss out if I don't move quickly," says Gordon Flach, 44, who has been looking for a golf resort home in Montana, Utah or Oregon for the past three years. Mr. Flach, who is part owner of a resort in the Bahamas, has his eye on a $425,000, 3,800-square-foot four-bedroom house in Pronghorn. A similar house was going for $1.1 million when he first started looking.
Ron Ruff, a 55-year-old semiretired anesthesiologist, got his lot at Pronghorn free about a year ago. The seller also kicked in part of the $115,000 reimbursement of his golf-club membership initiation fee he got back when he "sold" the land. Mr. Ruff says that he felt, despite the dire climate and other people thinking he was crazy, that Pronghorn has a "magical" feel and that the value would be realized again, just as he had seen happen in other areas before. His house is now complete.
John Reed, the original developer of Colleton River Plantation, Belfair Plantation and Berkeley Hall, concedes there are too many golf-course communities. "There's a train wreck in the industry now," he says. "We overbuilt and the market stopped." He had Pete Dye and Tom Fazio design a golf course for his latest development, called Hampton Lakes, but decided to nix it in favor of a 165-acre freshwater fishing and boating lake.
"The best golf course we ever did is 9 feet underwater," he jokes.
Write to Nancy Keates at [email protected]
By NANCY KEATES
Debbie Bowers and her husband, tired of life in their cold Ohio town, spent eight years looking for a home near a sunny luxury golf course in a Southern state. Everything they saw was too expensive. Then this past May, they got a call: A lot was available at South Carolina's Colleton River Plantation, one of the country's premiere golf communities—for free.
Prices at luxury private golf communities are crashing, done in by rampant overdevelopment, the economic downturn and waning national interest in the sport. Nancy Keates has details on Lunch Break. Photo: Zachary A. Bennett for The Wall Street Journal.
The seller was even willing to pay the $15,000 club initiation fee and the first year of $17,000 annual membership dues at Colleton River, which includes three celebrity-designed courses (two by Jack Nicklaus, one by Pete Dye), a Stan Smith-designed tennis center and a new 6,000-square-foot fitness center. Mrs. Bowers, 55, met her husband that day at the site and signed the papers. They're now building a 3,000-square-foot house that should be finished by November.
The past two decades saw an unprecedented boom in the building of high-end golf courses linked to luxury real-estate communities. Betting that aging baby boomers would embrace golf as their pastime of choice, the National Golf Foundation set a goal of building "A Course a Day" beginning in 1988. Real-estate developers teamed up with top-name golf-course architects, building exclusive communities adjacent to courses, and requiring homeowners to pay annual club dues—sometimes even if they didn't play. Then, in a moment of spectacularly bad timing, both the golf industry and the real-estate market took a nose-dive at once.
Now, private golf communities are dealing with the fallout. Many sellers are dropping their prices radically, in some cases even paying people to take their land. Gated communities that once traded on their exclusivity are aiming to appeal to a wider swath of buyers, building family-friendly "village centers" with ice cream shops, hiking trails and bowling alleys. A few are even "repurposing" by reducing courses to nine holes from 18 and selling off the reclaimed land.
At golf communities near Bluffton, S.C., like Belfair Plantation, Colleton River Plantation and Berkeley Hall, several lots that initially sold for at least $150,000 are now on sale for $1 apiece. Investors who bought but never built on the sites are trying to unburden themselves of the thousands of dollars—typically $12,000 to $17,000—they still have to pay in annual club dues.
At the Mizner Country Club in Delray Beach, Fla., which has an Arnold Palmer golf course, a lakefront home with five bedrooms, a pool and a spa is asking $795,000. It sold for $1.6 million in 2007. A lot in Horseshoe Bay Resort, near Austin, Texas, that sold previously for $300,000, is on sale for $39,000.
In Bend, Ore., interior designer Ronda Fitton and her husband paid $500,000 for a lot at Pronghorn, a gated community with golf courses designed by Tom Fazio and Jack Nicklaus, in 2006. A similar-size lot sold for $10,000 earlier this year. Ms. Fitton is hopeful values will go up but she says the lot is "worth nothing now. It's a real bummer." (Lot prices exclude membership fees.) Lots at Rams Hill in Borrego Springs, Calif. are also selling for about $10,000, compared with $100,000 at the peak.
The housing downturn is partly responsible. But the crash in value has been exacerbated by a development binge that resulted in too many courses just as the sport of golf began to fade in popularity.
From 1990 to 2003, some 3,000 new courses were built in the U.S., swelling the total number of courses nationally by 19% and costing about $20 billion, according to the National Golf Foundation.
Many of these new courses were inextricably linked to the luxury-real-estate market. About 40% of the courses built during the 1990s were tied to real-estate communities—a shift from the previous decades, when that number was closer to 18% and the vast majority of golf courses didn't have people living on them. The golf courses were the lure to get people to buy houses: The bigger the name of the architect who designed them, the greater the prestige and the more expensive the real estate.
Soon after, however, the sport started to lose its allure. The percentage of the overall population in the U.S. that plays golf is down over the past 10 years, from 11.1% in 2000 to 9.2% in 2010, according to the National Golf Foundation.
Last year the number of rounds played in the U.S. dropped to 463 million from 518 million in 2000. The number of golfers fell to 25.7 million in 2011 from 28.8 million in 2000. A net of more than 350 golf courses have been closed since 2005. In 2011, more than 150 courses closed, outpacing the 19 courses that debuted last year.
Compounding the problem: Real-estate developers didn't think about the viability of the golf courses themselves, says Art West, founder of Golf Course Advisors, a golf-course consulting company. Many of these courses designed by brand-name golf-course architects were championship-level, too difficult for the average player. They took a long time to play and cost millions a year to maintain, pushing up annual dues.
"It was a perfect storm," says David Hueber, former president and CEO of the National Golf Foundation, who wrote a paper called " 'Code Blue' for U.S. Golf Course Real Estate Development" stemming from research for his Ph.D. in real-estate development at Clemson University.
Across the country, about 2,000 of the 16,000 golf courses are "financially distressed," according to the National Golf Foundation. Mr. Hueber estimates that 4,000 to 5,000 golf courses will be in financial danger if they don't change their model.
Membership fees for many clubs have tumbled. The initiation fee at Old Palm Golf Club in Palm Beach Gardens, Fla., which was as high as $250,000 in 2007, is now down to $175,000, while the fee at Tiburon Golf Club in Naples, Fla., is now at $50,000, compared with $145,000 at its peak.
In some parts of the country, the premium that home buyers are willing to pay for a house on a golf course versus a house that isn't on a course has dropped to about 25%, from 50% in 2007, says Doug Schwartz, who runs the sales, marketing and homebuilding operations for WCI Communities, in Bonita Springs, Fla., which currently owns four golf communities. Lisa Treu, an agent with the Treu Group in Palm Beach County, says homes on golf courses in Southeast Florida could at one time command a 25% premium over non-golf-course homes; that premium has now dropped to about 10%, she says. (Some areas are still strong, like Palm Springs, Calif., where agents say the premiums are as much as 35%).
"There are a lot of people who would like to get out of here because of the economy," says Don Davis, who with his wife bought a house in South Carolina's Colleton River for $970,000 in 2001. The couple, who have loved living in the community but want to move back to Atlanta to be closer to their grandchildren, say it doesn't make financial sense to move without selling their house because they'd still have to pay the community's annual membership dues of some $17,000. Their house, listed at $775,000, hasn't had any offers in its six months on the market.
Real-estate agent Dick Datz of Carolina Realty Group says Belfair and Colleton River are offering agents a $5,000 bonus when they sell a $1 lot; otherwise the commission would be pennies. Rob Norton, president of the Colleton River Plantation Board, says houses in the community are selling and there's lots of new construction. It's mostly the people who bought the land as an investment who are having a hard time, he says.
Some developers are recasting their golf communities to appeal to a broader swath of home buyers, including more families and young people. One example: Tuscany Reserve, a 450-plus-acre private golf community in Naples, Fla., which had about $200 million invested in its infrastructure, including a golf course designed by Pete Dye and Greg Norman, before it went bankrupt. Florida developer Syd Kitson recently bought the community for $30 million and changed the name to Talis Park, which he thought sounded more youthful. Instead of building a clubhouse as planned, Mr. Kitson, will build a "village center" with a cafe, a spa and walking paths. Homes are now expected to be in the $700,000-to-$2 million range instead of up to $6 million, as originally intended.
"The model of a country club in its current form is gone forever," says Mr. Kitson.
After seeing sharp decreases in its sale prices, Pronghorn, the gated community in Bend, Ore., opened its gates, launching a 48-suite lodge in 2010 and inviting the public to use one of its two golf courses. The Resort Group, a resort operator based in Honolulu, Hawaii, took over in February and announced it will bring in Auberge Resorts to manage the property, turning it into a five-star resort with a spa, three restaurants, two pools, tennis courts and a kids club.
The Cliffs—a group of eight residential developments spread among 20,000 acres between Greenville, S.C., and Asheville, N.C., with golf courses designed by Jack Nicklaus and Tom Fazio—filed for U.S. Bankruptcy Court protection in February, with estimated liabilities between $100 million and $500 million. A planned golf course for the Cliffs, designed by Tiger Woods, hasn't been started. According to a 2007 news release, the Cliffs sold 40 lots in the $500,000 price range, and lots at that time couldn't be purchased below $200,000. Earlier this year a lot sold in one high-end community for less than $10,000, according to real-estate agent Justin Winter.
Owners at the Cliffs, who tried to bail it out earlier by putting up $64 million to keep the club operating, say they are optimistic and are in the midst of a reorganization with Carlile Group, a diversified company based in Marshall, Texas. Carlile is working with two other groups.
Owners say the revamped club will have more options for membership. The initiation fee, which was $150,000, is now $50,000. "We are working diligently to find and deliver the best solution for all members and property owners at the Cliffs," Steve Carlile of Carlile Group says in a statement.
Golf-course architect Bobby Weed of Bobby Weed Golf Design has been helping residential golf communities over the past few years "repurpose"—by compressing the properties. He is currently working on several proposals to shrink 18-hole courses to nine holes. At the Deltona Club in Deltona, Fla., he helped reduce the amount of land used by the clubhouse and the golf course to create a separate, 17-acre parcel for development.
The steep decline in prices is a boon for potential buyers, of course. "Now I'm getting worried I'm going to miss out if I don't move quickly," says Gordon Flach, 44, who has been looking for a golf resort home in Montana, Utah or Oregon for the past three years. Mr. Flach, who is part owner of a resort in the Bahamas, has his eye on a $425,000, 3,800-square-foot four-bedroom house in Pronghorn. A similar house was going for $1.1 million when he first started looking.
Ron Ruff, a 55-year-old semiretired anesthesiologist, got his lot at Pronghorn free about a year ago. The seller also kicked in part of the $115,000 reimbursement of his golf-club membership initiation fee he got back when he "sold" the land. Mr. Ruff says that he felt, despite the dire climate and other people thinking he was crazy, that Pronghorn has a "magical" feel and that the value would be realized again, just as he had seen happen in other areas before. His house is now complete.
John Reed, the original developer of Colleton River Plantation, Belfair Plantation and Berkeley Hall, concedes there are too many golf-course communities. "There's a train wreck in the industry now," he says. "We overbuilt and the market stopped." He had Pete Dye and Tom Fazio design a golf course for his latest development, called Hampton Lakes, but decided to nix it in favor of a 165-acre freshwater fishing and boating lake.
"The best golf course we ever did is 9 feet underwater," he jokes.
Write to Nancy Keates at [email protected]