Video #4: The Invention of Hybrid Woods

The print advertisements for the patented hybrid woods, the Middleclubs, appeared in major golf publications such as Golf Digest, Golf, Golfweek and Golf World, as well as the Wall Street Journal. The original television infomercial was primarily run on the Golf Channel and selected golf markets after PGA TOUR golf telecast. Collectively, these print and electronic ads created the new $150 million hybrid wood product category. Credit: Mind’s Eye Golf Company.